Four writers in a 70 m² atelier on Plaça d'Abdó Terrades, three blocks from the Dalí Theatre-Museum. We open at half past nine. We close when the work is done — usually six.
I. Letter from the desk
In 2017, after eight years inside two Madrid creative agencies and one in-house year at a DTC brand, I came home to Figueres because my brother was getting married and I had three weeks of leave. I never went back. The studio started in our parents' garage with a borrowed printer and an Empordà winery as the first client.
Eight years on, we are four people. We share a 70 m² atelier with a tile floor, a long table, two ceiling fans for August, and one rule: every page leaves the desk after at least one read-through, out loud, with another person in the room. The rule has saved us roughly three thousand bad sentences.
We charge per brief, never per word, because we are paid to write less, not more. We do not use AI to draft, and we put that in writing in the contract. We turn down work where the brief is, on inspection, somebody else's problem in fancy clothes — and we say so politely.
— Marc Trillo Roman
II. The desk
Director · Founder · Senior copywriter
Marc opened the studio in 2017 after eight years inside two Madrid creative agencies and a year as in-house copy lead at a Barcelona DTC brand. He writes natively in Catalan, Spanish, and English, and runs every brief end-to-end.
Senior strategist · Long-form lead
Joan came to copywriting from twelve years inside Catalan trade publishing. He runs the long-form and SEO line, and has the studio's sharpest red pen.
Copywriter · Lifecycle lead
Aina writes the email work and runs our lifecycle research. Before joining she ran content at a Valencia DTC skincare brand.
Fractional creative director
Pol works two days a week at the studio and the rest of the week as an independent creative director in Barcelona. He sits in on big sprints and runs naming projects.
III. Principles
Half of every copywriting failure is a brief failure. We refuse to start until we can write the brief in two paragraphs.
A line that has been polished but not cut tends to read smug. A line that has been cut but not polished tends to read true.
If a five-year-old can't follow the headline, the page won't convert. The same is more or less true of investors.
Every page leaves the studio after at least one read-through with another person in the room. No exceptions, no Slack-only sign-offs.
We use AI for the same things the rest of you do — spell-check, fact-check. We do not use it to draft, and we put that in writing in the contract.
IV. How we work
Phase I · roughly 1 week
Your brief, your existing copy, the page you wrote and binned, the page that quietly worked.
Phase II · roughly 1 week
Two or three versions of the same idea, written by hand, then read aloud to catch the lies.
Phase III · roughly 1 week
Half of every draft is bad. We delete it before you ever see it. What survives is the spine.
Phase IV · roughly 1 week
Two human revisions, one of them at distance — sleep, then a fresh head. No AI fill.
Phase V · roughly 1 week
Ship it. Watch the numbers for two weeks. Adjust two lines where they need adjusting.
V. The atelier
Two floors above a bookshop. Tile floor, long table, ceiling fans, and an actual filing cabinet that we actually file things in. We meet clients here on Wednesdays — by appointment — and on Zoom every other day of the week.