Issue Nº 042 · p.080
Notes from the desk
Three pieces, every quarter
A few opinions, in print.
We don't publish often. We try to write only when we have something to say. Three or four pieces a year — on craft, on pricing, on running a small studio.
I. Recent pieces
On writing the first line, twice
Most landing pages live or die on the headline. The headline lives or dies on whether the writer has the discipline to throw out the first version they fell in love with.
Read the piece →Why we charge per brief, not per word
Per-word pricing rewards padding. We are not in the padding business.
Read the piece →Notes from a copy desk in Figueres
How a four-person studio runs in a town of forty-five thousand people, two hours from Barcelona and twenty minutes from the French border.
Read the piece →