Dept. 01 · Conversion writing ← all departments Reading time · 4 min

Landing pages

Single-purpose pages for products, launches, and campaigns. We write the headline first, the proof second, and the call-to-action only after we have earned it.

I. How we approach this

A landing page is the most overworked asset in modern marketing. Most are written backwards — feature list, visual flourish, "buy now" — and most underperform because the writer skipped the only question that matters: who exactly is reading this, and what do they need to be told? We start with the audience, sit with the founder for an hour, then write twice. The first draft is for us. The second draft is the one we ship.

II. Other departments

Or read about another line of work.