I. How we approach this
Naming is the smallest copywriting job and the highest-stakes one. A bad product name will follow your team into every meeting, every deck, every email. Good names are short, plain, and easy to pronounce on a phone call. We deliver a long list of candidates (usually 80 to 120), narrowed down with you to a working shortlist of eight, and finally to two finalists with full trademark and domain checks. We never charge for "name buckets" you can't use.